The IOC protects its IP rabidly.
It’s not as if you didn’t know, right?
The IOC wants you to show them the money, baby
The Olympic Games are owned and operated by the International Olympic Committees, aka: The IOC, which is a for-profit corporation. They’re in it for the money.
You can’t exactly blame them. The Olympic logo is world-famous, and they have every right and ability to exploit its value for all its worth, even if it means suing small mom and pop shops and businesses that use the word “Olympic” or use any visual that even approximates the famous
amateur sports logo.
While it may not be the realization of the dream of Mr. Pierre de Coubertin, who resurrected the ancient Greek tradition of the ultimate pagan celebration of sports in the form of the modern Olympic Games, it is not surprising that the games are in their current state. The Olympics today are riddled with corruption, devoid of their values, and heading as fast as possible down the same track it is currently on.
To know that the IOC is only getting worse in its plans and actions, is more than a little disheartening to the average sports fan. To the person who barely cares about sports at all, it basically is a death knell into the once most highly prized sporting event in the world.