The London 2012 Olympics ~ A personal foreward

The 2012 Olympics

let the games be gin keep calm meme parody remix

Swig that spirit

At the 2012 Olympics in just a few hours from the time of this article being published, the world watching the Summer games will heard the sentence that starts a frenzy of games, competitions, and events celebrating the spirit of *cough, cough* humanity.

“Let the Games begin.” ~ So goes the traditional opening expression of the Olympics supposedly dating back to Ancient Greece, where the ultimate pagan celebration of sports and competition was born.

Are You Ready for the London 2012 Olympics?

london 2012 olympics official logo low-resolution graphic

Faster, Higher, Stronger

It starts tonight. The London Olympics. The 2012 Summer Games. Where world records have already been broken, before the opening ceremonies. Sound interesting yet?

The opening competitions of the London 2012 Olympic Games started off with a couple of world records being broken at Lord’s cricket ground by South Korea’s Archery Team, one of whose athletes is a legally blind man.

Im Dong-hyun, who is a legally-blind archer, broke his own individual record for 72 arrows while his teammates Kim Bub-min and Oh Jin-hyek helped them set a team record for 216 arrows.

It certainly makes for good media fodder, that in the Olympics, anything is possible. It helps the ratings that human achievement pushes itself beyond all known limits, for about three solid weeks in mid-Summer, even if those laser-focused athletes have other personal obstacles, like physical handicaps to overcome.

These Olympic Games got off to a full media blast in the past few months. As the torch made its way from Mount Olympus to London, a great deal of coverage was made about the efforts being made by the host country, England. Great Britain is eager show the world that it provides the best, safest, most pageant-filled “Biggest Show On Earth” celebrating sports in an unprecedented fashion.

This, despite huge failures by the security establishment, allowing for the main contractor to the Olympic Games, G4S, to provide only 70% of the contracted security personnel, with the company being forced to pick up the tab for the cost of the British military picking up the slack. Rest assured, the English will do everything to make these games as safe as possible. Still, it will be a stressful week for anyone involved in the short-term security operations and logistics, especially as they now have to practically improvise about 30% of the security efforts, which would otherwise have been performed routinely, in a scheduled, carefully rehearsed manner.  Tsk, tsk, tsk.

These Olympic Games are also happening on the 40th anniversary of the 1972 Munich Olympic Games, where 11 athletes and coaching staff of the Israeli team were held hostage and then brutally murdered by terrorists in the name of Palestine.

This year, there was a public effort to hold a moment of silence during the opening ceremonies in London, to commemorate those lives taken too early, at a previous Olympics. The moment of silence was publicly rejected by the IOC. After all, they did not respect the victims with any moment of silence at the time of the attacks or anytime since then, so why would they succumb to such public pressure now?

In the politically-challenged world of the International Olympic Committee, honoring its own athletes lost in geopolitical conflicts that erupted in their own facilities, is simply not something they wish to do. And let’s not mince any words here: The moment of silence was rejected because the victims were Jews and the killers were Palestinian Muslims, and in the IOC, Jews – and especially Jews from Israel – are unpopular, while the Muslim populations control more than twenty nations of the sporting world’s elite body, even as they are considered outside of the main by the powers that be. Simply put, these two people are not important enough to the IOC to move the IOC to reflect upon its own history.

To be clear, if, heaven-forbid, a team of Americans, British, French, German, Russian, Chinese or Japanese athletes had been so inhumanely murdered at an Olympic event, you can bet your Official London Games Memorabilia that there would be some kind of official recognition of their sacrifice.

Okay, that’s enough ranting about my favorite human sporting event. As the Ancient Greek showman and philosopher said in I, Claudius, “The theatre never was what it was.”

The show must go on

We hope everyone participating in the Olympic Games of 2012 will have a safe and wonderful experience. The games are always memorable, and this year should be no exception to that fine tradition. World records broken by a sight-challenged competitor striking the target with a bull’s eye have assured that. Now it’s time for sports fans everywhere to enjoy a little pomp and circumstance before the meat of the events begins.

Personally, my athletic experience gives me a bias towards rowing, fencing, and the classic track and field athletics. Horribly elitist sports, I know. Well, that was a long time ago.

What do you like most about the Olympic Games? Sound-off below in the Comments section.

Not every post deserves its own pr campaign

Web Post – Know when to say nothing

purple white ccw spin graphic for an article about posting high quality content

Publisher, edit thyself!

Sometimes you post a thought, just because you feel like it. That doesn’t necessarily justify creating a whole campaign to promote it.

This article briefly examines the value in limiting resource expenditures on lower quality content, and focusing more energy and resources on high quality content.

When it comes to posting online, Think Counter-intuitive

You might think, “Well, if I bothered to publish it, why not syndicate the heck out of it?”

The answer is, quality assurance.

Some posts are better off posted once, and that’s it.

If you post on a regular basis just for the purpose of keeping up a rhythm, that does not in itself qualify the effort as being promotions-worthy.

Keep in mind that whatever you publish is out there, and as an aggregated effect, time compounds the value of your published works, even if you did not exploit every last short term value you might have.

The downside in the short term is that might miss out on some potential revenue or other ROI. The upside is in the medium and longer term you will benefit from only promoting higher quality works that merit the dedication of increased resources.

Part of the fun of posting or publishing online, especially if you have a new blog or other website, is the ease.

However, if you publish for fun in an hour or less and then spend 5 or 6 more hours promoting the post online, you’ve just lost a whole day’s worth of work that you could have spent on more important tasks, like, creating high quality content that is worth promoting, or managing your administrative tasks.

On the other side, sometimes you just want to post something that you wish to have online. That does not mean it deserves to be publicized to every internet nook and cranny. Just post and forget, and be glad you can always retrieve it later, should you so choose.

So be sure to choose your contents carefully whenever you post, and especially when you decide on what to promote.

Maintain high quality content at all times, and you will undoubtedly see: There is great value in minimalism.

Why Real-time Google Analytics is good for your web business

Real-Time Google Analytics Changes

Overview of Real-Time Google Analytics Changes

real-time GA graphicDo you use Real-Time Google Analytics or are you still using the older, static statistics view?

If you don’t know, then first you should know: Google has a free web traffic statistics tool called Google Analytics, or GA, which lets anyone with a website track a vast amount of data, from simple to highly detailed information. And you can view the analyzed data in static “archived” views, or even in real-time.

Well, after months of the real-time option being in beta, Google recently announced that it is moving entirely towards real-time statistics and analytics, down to the second, and they are moving away from static data reporting.

If you are one of the many website publishers who already use real-time analytics, then you are in a good position to remain competitive in the next wave of Internet development and online commerce

If on the other hand this poses a new challenge to you, then never fear. This post should help you prepare for the next new thing, which actually isn’t so next or new at all.

Here’s a quick review of the big features that GA is moving towards providing as the main ingredients of its Real-Time Analytics.

graphic for article about real-time google analytics

Enjoy your trip through Real-time 3D GA data

Real-Time Analytics lets you see all that is going on in your website as it happens. You see the effect of your online ad campaigns right away, including TV ads, or live event ads that engage users on your website.

Multi-Channel Funnels give you deep details on end to end conversion on a monthly view. You can see all the marketing channels where your website was found, and not just the most recent click. This lets you optimize your decision-making about your marketing expenditures and ROI.

Social Reports are helpful for measuring the effect of social marketing efforts and analyze the impact that social media on your traffic and conversion metrics, which is crucial to the majority of business online.

Mobile Reports let you see how visitors on mobile devices and through AdWords mobile advertising campaigning interact with your web site.  View the number of pages they visit, the length of time they are on your site, plus conversion and online commerce insights which help you properly develop and refine your mobile strategy.

Content Experiments let you display various versions of a page to separate visitors, and then it uses a new hi-tech statistics engine that calculates the results of the visits individually, to inform you which one is the most successful version. This is a form of what is known as “AB Testing”, and it lets you get the most out of each new page you create.

Of all of these, Content Experiments can be the single biggest driver of increasing your return of investment, if you would only take the time and make the effort to execute it properly. It is far better to produce half as many resulting pages with proven effectiveness rather than to produce twice as many pages full of ineffective effort and wasted resources.

 

Read more about the July 2012 Real-Time Google Analytics changes

Google’s announcement about moving to only Real-Time analytics

Google puts nail in the coffin for static analytics – real-time now the only option – Tech Crunch

A few great WordPress Twenty Eleven theme edits

Psssst … wanna customize your WordPress Twenty Eleven theme a tiny bit?

The WordPress Twenty Eleven theme installed by default is great for starting a new site. Of course, you may have noticed that there are a couple of customization styles missing in it that almost seem like invitations to learn and understand how to customize your site. Personally, I think most people would prefer to have these features built-in. Meanwhile, we still have to concoct alternative solutions. So, here are some you may enjoy. I know I do.

For example, putting graphics in the menu bar, and adding the sidebar to every post and any page or pages that you want.

Well, here are a couple of pages where I found exactly how to do that, with the minimal amount of programming and effort required.

WARNING: Before you do any work to any existing site, make you sure backup your files and your database. You are responsible for your own site and any changes you make to it. You can’t blame anyone else for your errors. Not even your scapegoat.

1) How to add graphics to your WordPress Twenty Eleven theme menu bar:

Go to http://digitalraindrops.net/2011/08/twenty-eleven-social-icons-in-navigation/ for very clear instructions on how to do this.

2) How to add your Appearance > Widgets > Sidebar to all posts in your WordPress Twenty Eleven theme:

Go to http://surminski.eu/2011/07/06/add-sidebar-to-single-post-in-the-wordpress-3-2-twentyeleven-theme/ to add the sidebar to posts in your wordpress

3) How to add your Appearance > Widgets > Sidebar to all pages in your WordPress Twenty Eleven theme:

Go to the page editor and in the Page Attributes section of the page editor, go to the “Template” drop down menu and choose the “Sidebar Template” selection.

Jon Lord, R.I.P.

fan portrait of jon lord deep purple keyboard player

Jon Lord R.I.P.

It has been reported that Deep Purple co-founder Jon Lord (9 June 1941 – 16 July 2012) passed away today, age 71.

Mr. Lord wrote many of the rock band’s greatest hits, including the fabled song “Smoke on the water”.

That song, as the story and the lyrics go, was written by Jon Lord after seeing the aftermath of a Frank Zappa show in a venue in Switzerland, across the lake from the hotel where Deep Purple where staying.

The venue was the location where DP where booked to play the next night, and the band was simultaneously trying to write the last song of their next album. That venue had burned down during the Zappa show, due to a fan in the crowd who set off a flare gun under a flammable roof, which caught and spread quickly.

The smoke on the water was literally the smoke seen rising above the ashes of the concert location in the morning, when the band was rehearsing, early in the day.

What the story makes me think of is the way that such random flare-ups can cause such massive creative success.

Mr. Lord will be missed by his family, his friends, and his fans.